Have you ever wondered why people engage in some of your businesses post and not others? Or how people are finding you or your business via social media in the vast streams of information we have at our fingertips?
Managing your business’s social media accounts can almost be like having another full time job. Figuring out when to post, what to post, and how people will even find your content can be stressful and time consuming. If you really think about it you need to ask yourself a few questions.
- When are people checking Facebook and Twitter.
- When are you seeing the most engagements with your posts?
- How many people are seeing each post and does it fluctuate with different photos, offers, or tips?
As a business, you need to strike when the proverbial iron is hot. If you are simply throwing content at the wall and hoping that something will stick, you are wasting your time. Believe it or not, there is a method to the madness when it come to posting this information about your business. It does not matter if your posting pinning or tweeting to gain an influence or a following, but when you are doing it can help increase your reach if you understand that the timing matters.
Let’s start with Facebook. Many people working a desk job experience an afternoon slump; something I am sure many of the people reading this can attest to. So in that down time – when people are getting up from the desk to stretch their legs or hang around the water cooler – would be a great time to post an interesting article or offer that is interesting to your customers. This afternoon lull is generally when people take a little time to check Facebook and see what is new in the news feed.
For Twitter posts, lunch is the time to strike. People are checking the Twitter-verse to take in as much information as possible, because we all know how precious that hour can be. When tweeting, keep in mind that your audience has officially checked out after 3pm on Friday so avoid posting important information Friday through Sunday.
Another suggestion is to use photos. In today’s day, an image will speak a thousand words. A recent study by Fast Company says posts with photos see 53% more likes, and 104% more comments! In regards to Twitter posts with photos have 36% more clicks, 31% more site visits, and a 55% increase in leads.
The next time you are thinking about posting to a social media account think about the time of day. Keep in mind that the time of day will play a huge roll whether or not people will engage your post or let it get lost in the mountain of information that scrolls across our tiny little screens every day.