It's been a successful year for small businesses (SMBs) across the United States, and much of that can be attributed to advertising. In fact, a recent press release from Ad-ology Research revealed almost 31 percent of these enterprises intend on spending more on marketing this year than they did in 2012.
In addition to traditional methods of promoting their business, such as word of mouth and distributing booklets and flyers, SMBs reportedly plan to increase the amount of mobile and digital marketing that they do. One reason for this is because small businesses foresee themselves generating more revenue than in the year before.
"For the third consecutive year, more than half of all small businesses are confident that their sales will increase," says CEO of Ad-ology Research C. Lee Smith. "Mobile marketing will be increasingly important to small businesses in 2013 – 30.5 percent of SMBs will use mobile advertising, apps or texting as part of their advertising due in part to its ability to geo-target potential customers."
The press release also stated that approximately 23.5 percent of SMBs will raise the amount of money they spend on website development and 20.5 percent will put the optimization of their websites for search engines at the top of their to-do list this year.
If you would like to know more about how small business online marketing can help your enterprise, then what are you waiting for? Consider reaching out to an online advertising agency like Key Media Solutions. By speaking to a knowledgeable representative, you can learn more about what real time advertising can do to help your company get to the top and achieve the goals you've set for the new year.