A Unified Brand Experience

In this session, we’ll review the varying strengths traditional and nontraditional media brings to a campaign and build a case for how they work together to provide a unified brand experience. (50 min/20 min)

Employee Recruitment Strategy

Learn how individuals today are finding (and deciding) on new career opportunities. Receive strategic insights on how to better use Social Media for employee recruitment, learn how to optimize your Careers page on your website to improve conversions, and hear about ways that some companies have been successful in filling open positions with programmatic marketing.

The Social Media Crisis Planning

Be prepared to respond to the inevitable negative review. I will share with you tools to manage potential negativity on your business profile page. We will dive into crisis management planning and give you an inside look at best practices for presenting a professional, calm, and confident response.

Confidence & Respect

Move forward with confidence! Make educated and informed decisions that will keep you in control. I will share PROVE, my five-step process that will empower you to begin making critical decisions that will help you move forward in your personal and professional journey.

SEO Strategies for Digital Press

Don’t miss a beat! Quickly and easily adapt and be able to stay current on SEO for news coverage. Stay on top of how reporters and journalists gather their data and select what stories they want to cover. Receive Seven strategic insights that will improve the performance of your press release and result in greater news coverage. (50 min/20 min)