These days, it seems like there is nothing that mobile devices can't do. One of their most popular uses has become as a travel tool, and the tendency of consumers to make reservations for flights and hotels on their phones and tablets doesn't appear to be slowing down anytime soon. In fact, a recent report conducted by tourism and hospitality market researcher PhoCusWright revealed that mobile travel bookings will triple between 2012 and 2014 and become a $25.8 billion industry.
The findings concluded that in 2012, 30 percent of mobile web users paid for hotel rooms or plane tickets on their smartphone. This figure represented a 26 percent increase from 2011. Interestingly enough, upwards of 80 percent of consumers looked at maps and directions using their cell phone and more than 50 percent looked up information on popular destinations.
"Everyone knows mobile activity is booming, but it's hard for companies to know where they stand when growth rates are so high," said senior analyst and director of communications at PhoCusWright Cathy Schetzin. "In fact, mobile bookings will increase so quickly over the next two years that a 40% growth rate can mean you're falling behind."
For more information or to purchase the whole report, click here.
If you work in the travel or hospitality industry, your company should take advantage of this mobile travel trend. Internet advertising agencies like Key Media Solutions can work with you to create an app for smartphones or tablets and even organize a pay-per-click banner ad campaign for consumers so you can expand your business.