Over the past several years, smartphones have grown in popularity, enabling people to enjoy the benefits of having everything they need right at their fingertips. For marketers, this has presented some unique advertising opportunities that allow them to target individuals while they are on the go.
On May 7, mobile-local advertising network xAd released the results of its Mobile-Location Insights Q1 2013 report, which provides insights into mobile advertising trends in the first few months of 2013. According to the data, 58 percent of all national brand campaigns that were launched during this time period involved geo-specific targeting – up from just 27 percent in the first quarter of 2012. This tactic is used to serve advertisements to people based on their specific location and has been proven to have a higher return on investment (ROI) than traditional targeting.
Dipanshu Sharma, CEO of xAd, said in the company's press release that he's not surprised by the significant increase in geo-targeting techniques.
"National advertisers are becoming better acquainted with the power of precise mobile location and its ability to not only reach specific audiences based on their current or past location behaviors, but its unique ability to reach users at the specific moment they are most likely to view and engage with an ad message," Sharma said.
Chances are your company could benefit from targeting consumers geographically through paid advertisements. If you're interested in learning more about how this kind of marketing solution can help you sell your product or service, contact a local online marketing firm like Key Media Solutions. Our experts can work with you to execute the most effective marketing strategies.