Online advertising is becoming more popular, especially with more customers using their mobile devices on a regular basis. Companies of all sizes want to develop strong marketing campaigns and find new ways to implement mobile ads in their marketing strategy.
As marketers, we need to tap into this technology and stand out above the fold. With the mobile market growing, there’s been loads of data to drive home the need for a mobile advertising strategy. According to a recent Bank of America report, 35% of Americans say they are checking their phones constantly.
Out of 318 million Americans, 111 million are on their phone now and continue to check them frequently. This number represents an audience of potential customers that are primed for businesses to make a connection.
In today’s blog, I’m going to highlight a couple of best practices that illustrate some best practices when it comes to connecting with customers through a mobile device.
Stay Honest with Your Customers
There is no need to perform the “bait and switch.” When customers’ eyes are drawn to an ad because of its image or phrase, they will likely not be pleased if it leads them to something completely different once they click on it.
It’s important to finesse the potential client in order to convince him to click, but you must not let the finessing overcome the truth, the source stated. Otherwise, your viewers will become agitated and not become customers.
Go Where Your Customers Are
A targeted online advertising campaign is key for any organization. Pay attention to shopping habits and then create video or banner ads that will be sure to reach customers. For example, the news source explains that grocery stores have effective campaigns when they place coupons for certain products by the actual items in the store.
However, if you are a travel marketing company, place ads on sites that have tie-ins to things that your customers will search for. Then, you have a greater likelihood of them positively responding and remembering your company.
Use the Right Tools
There are lots of online tactics that can be used to connect with your customers once you’ve decided what your target audience tools like. Here’s a short list of effective online tactics that you can incorporate with your Mobile Marketing strategy to generate more qualified leads.
Geofencing:
You can use Geofencing to reach anyone within a narrow scale ranging anywhere from 1 to 30,000 meters without any beacons or apps. Once a customer is within the parameters that you’ve set, a Real-Time Bidding process will occur and there’s a chance that they will see your ad while they’re using their mobile devices to surf the web.
Mobile Programmatic Ad Buying:
Programmatic Advertising works by collecting and analyzing vast amounts of data. Every time someone goes online, applies for a loan, or signs up for a newsletter they create a data history specific to him or her. This data is then collected by Data Management Providers (DMPs) like Experian, MasterCard, Forbes, and many more.
Businesses that operate Programmatic technology are able to access the data collected by these DMPs and use it to create extremely specific audience criteria. Customers that meet this criteria will see your business’ advertisements no matter which website they visit.
Expanded Text Ads:
Expanded Text Ads provide a grand total of about 50% more text for paid search ads. Following Google’s renewed focus on mobile devices, these ads were designed to be optimized for the screen sizes of the most popular smart phones.
The new ad format features two headlines, each with 30 characters, and one long 80-character description line (compared to previous ads with one headline of 25 characters and two description lines of 35 characters each).
Make it Yours
One of the major advantages of utilizing Mobile Marketing is the customizable options that allow you to connect with customers that are most likely to engage with your business. The online tactics and best practices that I mentioned above are only a few reasons why Mobile Marketing is an effective choice.
If you’d like to learn more about Mobile Marketing, you can also download our free whitepaper by filling out the form below. And make sure to check out our latest training event if you’re in the area of September 28th. Click here to read more about our next event and save your seat.