Implementing successful targeted online advertising is more than just a sustainable form of consumer engagement: it is, reportedly, becoming the norm for major companies in the field. That's according to information from a report done by Competitrack, which alleges that some of the most visible brand name companies, including Google and Amazon, also make up the higher ranks of mobile advertisers.
It's interesting to note that out of the top ten, these two are the only companies on the list to be primarily web-based. The others are drawn from various industries, including Toyota, Home Depot and Bank of America. This diversity indicates the potential benefit that internet advertising agencies can bring to any type of business.
In addition, this same information (as reported by Mobile Marketing Watch) claims that out of the 100 most significant American marketers, 94 percent use mobile initiatives. Of the different arenas of business that made use of these capabilities, retail proved to be a major category, unsurprising considering the field's top contenders.
While the presence of these kind of gigantic corporations may make it seem like mobile marketing is unfairly dominated by such presence, this is simply a look at the highest ranks on the scale. If you expand the figure to the 1,000 biggest marketers, the number of mobile users is 64 percent—still a significant number.
The decision to make mobile marketing the focus of a particular brand can both change the amount of views that brand gets and bring the company in question into the leagues of the major players. Turn to Key Media Solutions for detailed instructions on the best path to quality, well-designed and targeted online advertising.