One of the most effective ways to drive traffic to blog posts, images, videos or anything else on the internet is by implementing a search engine optimization (SEO) strategy. By integrating a series of keywords into your content, you can increase its visibility and ensure that when people search for related terms on Google, your content appears on the first page of results.
In this post, we’ll take a look at some helpful tips for improving video SEO:
Choose a compelling thumbnail – Visuals can be just as important as text when it comes to user engagement. When you select this image, go with something unique that will entice your audience rather than a generic icon.
Include tags – When you upload a video to YouTube, you’re given the opportunity to input tags. Take a look at your initial keyword research and determine which words or phrases are the most relevant to this particular piece of content.
Write a catchy title – While it’s a good idea to include keywords in your title if you can, Google generally encourages people to make the copy engaging to the intended audience first and foremost. Think about what kind of language would grab people’s attention and make them want to watch your video.
Implementing a proper SEO strategy isn’t easy, but a local business internet marketing firm like Key Media Solutions can help. We specialize in search engine optimization initiatives that can take your campaign to the next level. Our flexible plans enable businesses to improve their marketing efforts without minimum spend requirements.