You may have heard of Google algorithms, but do you know what factors affect them? Site structure is a key determinant of how highly you rank in Google search results. Improving your website's structure will help you achieve a higher search engine optimization (SEO) rating, making your site appear higher in search results. There are many benefits of good site structure, and it is important to optimize yours.
Primarily, a good site structure means a good user experience, Entrepreneur.com explains. Google's algorithm utilizes information from users to rank your site. If your site appeals to users, it will rank more highly in search engines. When users find a site that they like, they typically stay on it for a longer period of time, in turn increasing the site's ranking.
Toward this end, Google suggests providing high-quality content on your homepage. Include words that you think users would search for and which are relevant to the product or services you offer.
Another strong indicator of good site structure is sitelinks. These are a listing format in the search engine results page (SERPs). Sitelinks display your site's main page and indented internal links below. What sitelinks do is improve the navigability of your site, increasing its SEO. They do this by directing users to relevant resources, which strengthens your brand's reputation and authority, as well as user trust. Google has to approve sitelinks in order for them to appear, and it makes these designations based on the quality of your site structure.
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