Voice, as we have discussed previously on this blog, is an integral part of any marketing campaign or initiative. At its heart, "voice" is the method by which a company can speak informatively about its brand so that consumers can learn more, gain trust and, in time, make a purchase.
A recent article in Forbes entitled "Game of Tones" took an interesting look at the topic of branding voice. Saying that "your brand needs a voice", the article laid out a series of ideas that are certainly food for thought for companies that are in the process of figuring out exactly how they want to bring their message to the masses.
"However, you might not be sure what [that voice] sounds like, who it acts like or why it's even important. It is important, and it needs to be defined before you can even create your messaging, send out that first tweet or launch that website. Every piece of communication for your company must be consistent and must have that certain personality in order to even interact with your clients and gain their trust," the article reads.
Put more simply, your business needs to have a uniform strategy for how it wants to communicate with the market. This would, in theory, spread out across all major channels: digital, print, social and everything in between. At the end of the day, consistency of voice – regardless of its "tone" – is the most important.
And thankfully, in the age of internet marketing solutions, finding that right sound is easier than you think.