Will wearable technology like the Apple iWatch, Google Glass and other such things sweep the marketplace? Without the guidance of a mobile marketing expert, it can be difficult to see which ideas percolating in the tech world are actually going to be worth the trouble to develop targeted internet marketing strategies for. But one thing businesses confused about the future can do is look at consumer polls now to get an idea of what the current market feelings toward this kind of future are.
The results, according to a survey by TNS, don't seem to be too encouraging for anyone interested in wearable tech, as they suggest that a substantial amount of consumers aren't incredibly psyched about these developments. Not only did nearly a quarter of those polled "feel they already have too many devices," style and user privacy concerns also are playing a large part in the apathy felt toward body-bound electronics.
However, the biggest sign that there remains a lot up in the air with this type of technology comes in the form of one crucial statistic: Not that many people seem interested in them. In fact, the survey specifically says that fewer than 10 percent are, and a quarter aren't even aware of these devices.
Of course, it's possible that all of this could change once marketing efforts ramp up. In the meantime, your company will be best served by internet advertising agencies that know the best marketing decisions for small businesses to make in the here and now. Key Media Solutions keeps up to date on relevant trends and can be a strong source of information for marketing plans that incorporate existing platforms.