Many companies use social media websites such as Facebook, Twitter, Pinterest and LinkedIn for their targeted internet marketing campaigns. But, while developing a strong online presence on these platforms is a great marketing tool, these websites also have a lot to offer for online display advertising, too.
"Social advertising really is a game-changer, especially for SMBs [small- to medium-sized businesses], because they can capitalize on the reach of these networks and drive a significant number of clicks for the budget," Tom Edwards, the vice president of digital strategy for Texas-based promotions agency, The Marketing Arm, told Entrepreneur.com in a recent article.
Advertising on social media is a great way to take advantage of online advertising – allowing you access to websites that generate a great deal of traffic. So, which social media website is the right one to advertise with?
If your business sells its services and products to consumers rather than other businesses, then Facebook might be a good advertising option. Millions of Americans of all ages use Facebook. Pinterest is also quickly gaining a lot of momentum, but keep in mind that the majority of its users are women.
If your business sells its items and services to other businesses, LinkedIn often makes the most sense for online advertising, because it is a website designed for networking, recruiting and other interaction between professionals and businesses. In addition, many companies also use Twitter, as it allows them to follow others in their given industry, and acts as a real time customer service tool.
For more information about social media advertising, your Colorado company can partner with our local online marketing firm today.